If the concept of Reels sounds familiar to you, you’re not alone. Many have compared Reels to TikTok, with some suggesting Instagram’s latest upgrade aims to neutralize the growth of the popular video-sharing network.

Either way, Reels should play a crucial role in your brand’s marketing strategy. Consumer expectations are evolving, and the one billion monthly active users on Instagram have already embraced Reels.

This guide to Instagram Reels will take a deep dive look at what Reels is and how to use it best as a brand – including ideas for how you can use Reels.

What is Instagram Reels?

Instagram Reels gives users a brand new suite of tools to cut and edit 3 to 30-second videos with text, music, stickers, and other special effects.

The Reels update also includes a dedicated path to sharing and exploring the short clips. Users can access the never-ending Reels feed from the Explore page by tapping the Reel at the top of the screen.

Reels joins Instagram’s arsenal of video types, alongside the 15-second temporary videos in Stories, the one-minute videos posted to the grid, and the long-form videos accessed via IGTV. How long should your videos be? Here’s a guide from the social experts at Sked Social.

Click here to read the full article about Instagram Reels, best practices and why brands and businesses should use Reels to grow their brand!

Reach out to learn more about Instagram Reels and how your brand can benefit from Reels. We look forward to hearing from you!

A form of this post first appeared on Social Media Today