How Does the YouTube Algorithm Work in 2021? The Complete Guide…

July 30, 2021
July 30, 2021 Jonathan Higgins

How Does the YouTube Algorithm Work in 2021? The Complete Guide…

Are you looking to increase your YouTube video views?

People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users (and untold numbers of feline users).

This begs an important question for marketers, influencers, and creators alike: how do you get the YouTube algorithm to recommend your videos and help you earn more likes?

In this blog post, Hootsuite covers what the algorithm is (and isn’t), goes over the most recent changes for 2021, and shows you how the pros work with YouTube’s search and discovery systems to get videos in front of eyeballs.

In Hootsuite’s guide, it covers the following:

  • A brief history of the YouTube algorithm
  • How does the YouTube algorithm work in 2021?
  • How YouTube determines the algorithm
  • 7 tips to improve your organic reach on YouTube

Check out the full guide here when you get a chance!

Interested in improving your YouTube video reach more? Reach out to schedule a strategy call. We look forward to hearing from you!

A version of this post first appeared on Hootsuite

Jonathan Higgins

I spend my days collaborating thoughts, experiences and actions into unique and creative impressions that I deliver to the world. I like cats too. That's me.