Out of the 1.1 billion active users in almost 150 countries, the US TikTok users spend more than 850 minutes monthly on the app. This means 9 out of 10 TikTok users use the app multiple times of the day.
This all seems fantastic, but the real question for people starting out on TikTok is: How can you get your content to catch your audience’s attention?
Whether it’s marketing for beginners or for brands, the creative ways to gain more TikTok followers are endless.
From leveling up your posting schedule to leveraging on the out-of-the-box content creation, you can successfully build your TikTok community and keep your audience engaged with your content consistently.
Why is TikTok so popular?
TikTok is a level playing field for marketers when it comes to engagement and reach. Getting on the platform right now will give your brand the edge as an early adopter of a market-changing tool. Let’s go over a few reasons why TikTok is a great social media platform for marketing.
TikTok’s viral nature
TikTok is different from other social media platforms like Instagram or Youtube because TikTok accounts with zero followers can still get millions of views on a new video because of the algorithm’s viral nature.
Anyone can be an overnight success after posting just one video. As long as the content appeals to the audience, that video will get engagement.
TikTok Influencer marketing
Influencer marketing is effective because it instills trust. Whatever an influencer shares comes as a recommendation from a friend rather than as an ad. Because TikTok is far less salesly, it retains its personalized flair than Instagram.
Another standout is TikTok experiences higher engagement rates compared to other social media platforms. Marketers can achieve the needed buzz with a strategically planned campaign through appealing content.
With the right strategy, you are sure to get more followers and engagement.
Here are 7 top tips to do just that without any shady tactics!
How can you grow your followers on TikTok
1. Partner With Influencers
Partnering with TikTok influencers allows you to provide high-quality, valuable content for your target audience. At the same time, that impressive-looking content will capture your viewer’s attention and help you gain their trust leading to more engagement and following. This is because influencer content enriches your content strategy, creating an authentic connection with your audience. Use an influencer’s strong suit and the types of videos they create.
Look how Chipotle partnered with Zach’s distinct style of creating videos that look like magic. Here he “jumps” into his spacesuit then later makes his bowl, chips, and money float in the air.
If you can consistently collab with popular names, your followers will become obsessed with your content, too! To do something like this, begin by finding top influencers within your niche to collaborate with. You can use a TikTok user search tool and search influencers by country, by topic, by engagement rate, by account size, by average video views, and by name or username.
2. Post Consistently
A tried-and-tested TikTok tip is to post consistently. It’s highly encouraged to post original content often. It’s recommended to post at least once every day, but some Tiktokers like Chriselle Lim post between 2 to 5 videos per day.
Another important thing to remember when posting is to post at peak times. You’ll get more TikTok followers when you post at the times when your audience is most active. TikTok Analytics gives access to this data.
The TikTok algorithm rewards posts that have a lot of interaction and engagement. The more consistent you are with your posting schedule and with posting original content often, the better chances you get your content pushed forward.
Just remember that since each TikTok account is different, the best time to post will come from experimentation and perhaps weeks of learning how your audience responds to your videos.
3. Use Trending Sounds
TikTok is a trend machine especially when it comes to music-based videos. This is why it’s best to know what’s happening in music on the platform and use this feature to your advantage. Trending sounds are constantly changing and are based on the TikTok users’ behavior, saves, video shares, and plays.
When you use trending sounds on TikTok, you boost the discoverability of your videos and an opportunity to be found by other users. They can be powerful for your videos.
Trending Sounds on #ForYou Page
It may help you get on the #ForYou page. Some examples of trending TikTok sounds that have gone viral are “Deja Vu” and “Leave the Door Open.”
Understanding how to use TikTok’s sounds ought to be one of the easiest things that spark creativity on TikTok for beginners. Once you get a hang of it, you can use this as a strategic growth tool for your brand.
TikTok Duet Trends
Vessi, a cool footwear brand based in Canada, for example, grew its TikTok profile so fast by employing a unique duet giveaway strategy that generated UGC, revenue, and followers. This duet used Billie Eilish’s “My Strange Addiction.”
Using these sounds in your next TikTok video will get more people to engage with it. Plus, everyone loves a good trend, right?
To find out which sounds are popular on TikTok, access the TikTok Sounds library. One way is to tap “Sounds” at the top of the screen after selecting the “+” icon on your home screen. Another way is to log on to TikTok on your desktop and then click “Watch now” and select “Discover.” You’ll see a list of popular songs.
4. Use Trending Filters
If you want to take your TikTok videos to the next level, use trending filters. Filters make your content more appealing and are a fun way to amp up the feel and vibe of your video. You can even add things to your videos for that extra oomph.
The Disney Filter
One filter that TikTok users are obsessed with is the Disney filter. If you’d like to see yourself turn into a Disney-esque cartoon princess or prince, this is your chance. And guess what, this works for pets, too!
To amplify the reach of their TikTok campaigns, especially to younger audiences, brands can create custom AR (Augmented Reality) filters. These custom filters can be a user’s game filter or someone’s branded selfie.
They’re amazing as a growth strategy. With the help of these AR lenses, users can communicate directly with a brand. You can even integrate hashtag challenges with AR filters to get a colossal amount of eyeballs obsessing over your content!
When Sports Direct launched their #FlashofFuture campaign, they not only did a hashtag challenge but also had a custom eye-catching AR filter made: the “Flash of Future ” Branded Effect. This instantly turned this into a shoppable brand experience and stood out in the feed.
5. Have A New Take On A Popular Trend
From a marketing perspective, it’s essential to jump on popular trends that best fit your brand or business. Participating in a TikTok challenge or trend gives you exposure to show off your fun side.
SNL’s “Flip the Switch”
One perfect example is when US senator, Elizabeth Warren, did the “Flip the Switch” challenge on SNL. Talk about having serious fun!
You can make a video of something out of a trending hashtag and then turn it into a challenge. This can snowball quickly and videos become viral just like that! Hashtag challenges can boost your brand and are one of the ways brands advertise on Tiktok.
Brands usually lead branded hashtag challenges to their landing pages and generate traffic, leads, and of course, conversions through TikTok.
#InMyDenim by Guess
One successful hashtag challenge was the 6-day #inmydenim by Guess – one of the first companies that launched a TikTok hashtag challenge. Guess collaborated with influencers and created the #inmydenim challenge. Users simply showed how they wear Guess jeans. The trend was a hit, reaching 40 million views across TikTok. These videos are still getting likes and shares.
Just remember, though, that trends come and go quickly as a day, being quick on the trends is important to keep content new and refreshing. Search content under trending hashtags to reach new audiences instantly!
6. Teach Something New
Of all the platforms, TikTok has become a favorite hub to learn something new and nifty. The words “I learned it on the internet” have never been more applicable. From life hacks, interior design, learning to speak Italian, how to perfectly lip-sync, whatever it is, TikTok has it all. TikTok is the perfect platform for creating educational videos.
When you teach something relevant and interesting to your TikTok followers, you create value. They’ll then anticipate the content you create which boosts your content’s overall performance and engagement. Doing this also builds credibility, especially if you’re sharing your expertise.
Hyram, for example, is a skincare guru who creates very helpful videos on dealing with skin conditions like fungal acne.
7. Share Insightful Advice
Sharing valuable advice on TikTok increases engagement. Sharing your insights allows you to reveal a part of yourself that is personal and real. You’ll become a conversation starter and since people crave meaningful conversations, you’ll find yourself responding and interacting with your followers even more.
UK-based Dr. Julie Smith uses TikTok to advise on mental and emotional well-being. So far, her advice videos have received over 11 million likes from users.
TikTok launched a new account called “TikTok Tips,” stressing the importance of promoting privacy, safety, and positive vibes. This account features TikTok influencers who deliver messages about user well-being and safety especially with the app’s younger audiences.
This video here, for instance, invites users to stop scrolling and go outside.
With the examples and tips shared above, you’re bound to grab the attention of your audience. Getting TikTok followers to love your content takes work. But it’s worth it. If you want more followers on TikTok, then creativity and persistence are what you need.
Another thing while growing your TikTok presence, is to post consistently. Give your followers something to look forward to so they become more familiar with your content mix. Use social media scheduling tools like SocialPilot to help you schedule and publish posts regularly.
Frequently Asked Questions
To grow TikTok followers, you need to get your audience more engaged. Identify your target audience, leverage trends, use hashtags, participate in challenges, and post consistently at the right time. If you’re just starting out on TikTok, you can use a TikTok scheduling tool like SocialPilot that helps you schedule multiple videos on TikTok to expand your reach and ensure that your ever-growing audience sees your content.
Brands can market on TikTok by creating their channel and uploading relevant videos through that channel. They can work with influencers for their content to reach a broader audience. Brands can also pay to advertise on TikTok. Although TikTok doesn’t have a formal profit-sharing system yet, some possible ad types can be brand takeovers, in-feed ads, branded hashtags, top view ads, and branded effects.
Using the stitch and duet features on TikTok is one effective way to boost engagement. When you do this, try to include information about your brand without being overly promotional. Just sure that you’re engaging with other creators because you also enjoy their content.
User-Generated Content or UGC is content that actual TikTok users create. UGC helps boost trust in your brand. It also creates more engagement and grows your number of followers. Usually, you can collect UGC by starting your challenge, beginning a hashtag trend, or hosting a contest.
Cross-promoting your TikTok videos is an effective way to get more followers. Use your online presence and share your TikTok videos on other social media platforms like Instagram Reels. Simply add your TikTok video with a TikTok watermark to Instagram. Keeping that watermark sends followers to your TikTok profile.
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