Unless you’re Marty McFly and your best friend has a time machine, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim.
Instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. Social marketers Bre Schneider, Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. Below I have outlined the six things to keep in mind when executing your 2021 social strategy. You can check out the full rundown and details here when you get a chance.
1. Don’t forget, it’s quality over quantity
2. Don’t sleep on TikTok
3. Don’t be afraid to take a stand
4. Don’t lump your content and campaign reports together
5. Don’t keep your data to yourself
6. Don’t forget to prioritize social customer service
While we have little way of knowing what to expect this year, 2020 taught us what not to do on social media and what we should be doing instead. From taking a stand on social or political issues to investing in short-form video, the new year brings with it an opportunity to try new things to improve our social strategies.
Reach out if you still need help finalizing your digital and social strategy for 2021. I look forward to hearing from you!