Despite various challenges, including a US Government push to ban the app entirely, the latest download stats from App Annie underline the enduring popularity of TikTok, which continues on its march to becoming the next billion-user social app.

In App Annie’s report, TikTok remained the most downloaded app in Q1 2021, holding its growth momentum over the past two years.

Of course, most people have already downloaded Facebook and Instagram, so download stats in themselves are not necessarily indicative of usage. Indeed, looking at the monthly active user stats, you can see that Facebook is still dominant – but TikTok’s continued rise underlines its enduring popularity, and the resonance, and influence, it now holds with more and more users.

That trend is expected to continue, with habits adopted during the global lockdowns likely to influence consumer behaviors moving forward. Indeed, many more people have now been introduced to the convenience of in-app shopping, which will change the way they purchase, even once physical stores reopen. This is likely to become the retail story of the next decade, with the pandemic accelerating the digital shift by years, according to estimates.

Check out the full report from App Annie here when you get a chance.

Reach out to learn more about TikTok or the mobile landscape in 2021. We look forward to hearing from you!

A form of this article first appeared on Social Media Today