Is influencer marketing part of your 2021 digital marketing plan? Well, it should be…
Influencer marketing is entering a new chapter. It is now a highly sophisticated marketing strategy. For years, influencer marketing was synonymous with Instagram, that’s no longer the case with the rise of TikTok and social media usage across all platforms hitting an all time high.
To shed some light on this, Linqia recently surveyed over 163 enterprise marketers and agency professionals, from a variety of industries, to learn more about their use of influencers, and how they’re looking to evolve their strategies in the year ahead.
Key findings from the survey include:
- Interest in using TikTok in influencer marketing campaigns rose 325% in just one year! Now 68% of marketers want to leverage the platform in 2021
- 90% of enterprise marketers wanted to work with micro-influencers, up from 80% in 2020.
Marketers are working with significantly less influencers than three years ago. In 2018, we found that 62% of marketers activated more than 10 influencers on a single campaign. This year only 31% of marketers activate that many on a program.
- 86% of respondents are already using shoppable links to allow consumers to go from inspiration to purchase instantly, showing that shoppability is a hot trend in influencer marketing.
- 65% of respondents indicated that measuring ROI continues to be the biggest pain point in influencer marketing
For more key findings from the survey, you can download the full report here.
Reach out to learn more about Influencer Marketing and how your brand can use this marketing strategy to grow your audience and most importantly…. REVENUE! We look forward to hearing from you!
A form of this post first appeared on Linqia