YouTube is unarguably the most popular place to gobble down video content. It is the second most visited website in the world after Google.
YouTube is not only watched by almost everyone but also gets used by people from every walk of life, including marketers like you, to promote their brands among a large audience.
And one blaring question that always sits on top of every marketer’s mind is how to get more traction on their channel.
To run a successful YouTube channel, creating quality content is the top-notch priority. But another factor that impacts the performance of your video is the timing of publishing.
In simple terms, you need to know the best time to post on YouTube.
Choosing the best time to post videos on YouTube for publishing ensures that your video receives as much audience as possible.
However, finding the best time to post on YouTube can be a tricky quest. Therefore, this article will discuss the tips to find the best time for your brand.
Let’s dive in!
Why does the Best Posting Time on YouTube Work differently?
Unlike other social media networks, the best time to post on YouTube has different math behind it.
On social media platforms like Facebook, Twitter, or Instagram, the minute you publish a video, it takes its place in the feed of your followers.
The case is not the same for YouTube.
YouTube, just like Google, takes time to index your video. Simply put, once you upload your video, YouTube takes time to understand and process it before unleashing it on people’s home screens or search results.
Therefore, it is standard practice to always publish your video 2-3 hours before your peak time, so by the time your audience comes on YouTube, the video will be well placed in the search results.
For instance, if your best time to post on YouTube turns out to be between 7 and 10 pm, then you need to post between 2 and 4 pm.
But all this wisdom comes in handy when you know the best time to post your videos. Let’s find that out, Shall we?
So, what is the Best Time to Post on YouTube?
If you are here for a short answer, let me make it super quick for you.
The best time to post on YouTube is between 2 to 4 pm (EST).
But there is a caveat!
It’s possible that the above best time might not work for you. Such is the case because there is no one-size-fits-all best time. And this applies to all social media platforms. Look at our recent studies on:
Your best time depends on the location and behavior of your audience since every individual on YouTube has different content preferences, location, and log-in time to use YouTube.
So, it is more suitable to test and find your own data than to stick to a fixed template of best times.
However, if you are a new channel and don’t receive much traffic, using average time is your best option because YouTube doesn’t provide the data necessary to define the personal best time to accounts that receive little traffic.
Nonetheless, the average time frames can be a good start before you set out to test for your personal best time to post. There are fair chances that these fixed times may work wonders for your brand on YouTube.
Let’s check them out:
Frederator Networks suggests posting between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekendsBoosted concluded that posting on Sunday, either at 11 am or 5 pm (EST) is bestHowSociable favors 2 to 4 pm (EST) as the most effective time and Thursday and Friday as the most effective daysInVideo suggests posting between 12 to 4 pm (EST) on weekdays and 9 to 11 am (EST) on weekends
Note: All the time frames have considered YouTube indexing, i.e., all the timings are a few hours before peak viewing times, best to publish your video, and not the actual peak timings.
Key Takeaway from the Studies
In a nutshell, based on all the data collected by multiple brands, we can say that the average best time to post on YouTube is between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends.
Since this posting time has come out after accounting for indexing time, it is obvious that the average actual peak time is in the evening.
This insight becomes more interesting when you realize that most people use YouTube during typical TV watching time. Isn’t that a win for streaming?
How to Find Your Best Time to Post on YouTube?
Now that you are well-equipped with the average best time to post on YouTube, it is time to find the best time specifically for your YouTube channel.
How do you do that?
The easiest way to find the best time to post on YouTube is by looking at the recently introduced ‘When your viewers are on YouTube’ report.
Let’s go through the step-by-step process to learn the best time frames that can help you make the most of your YouTube video efforts.
Step 1: Access the Analytics section
Firstly, head to the YouTube studio.
On your channel dashboard, find the Analytics section in the left-hand side menu. Click on it to access tons of data to understand your Page’s performance.
But we are looking for a specific graph. You will find it in the “Audience” tab of the “Analytics” section.
You will see a purple bar graph. That’s our destination. Now the next step is to assess it.
On the other hand, if you don’t see the graph under this section, it is because your channel didn’t gain enough viewer data in the last 28 days.
But don’t worry, later in the article, we will discuss the ways to find out the best time to post videos on YouTube without the help of the audience graph.
For now, let’s continue with the further steps.
Step 2: Find the Best Day and Time to Post
The “Where to find your audience” graph shows you the data for the last 28 days and is based on your time zone.
The dark purple bars in the graph indicate the timings on a specific day when most of your audience is present on YouTube.
Similarly, the lighter bars indicate the times when the presence of the audience is the lowest.
So basically, these reports tell you the time when most of your audience is present on YouTube to watch your videos.
It is helpful because the best time to post on YouTube is when most of your audience is live to see your video. If you post keeping these times in your mind, your video will appear on the home page when the most audience is present.
Unlike other social platforms, you can’t post on YouTube every day, given the time it takes to make a single video. So you have to choose the best day.
What to do if you have multiple dark bars throughout the week?
In such a case, pick a day with a shade lighter purple bars that comes near your main day. It has been seen that videos tend to get most of their views in the first 2 days. So it’s better to align your posting with the two peak days.
For instance, in the above example, Friday has the darkest bar, and Thursday stands second. Now posting on Thursday will also get you a view of Friday. But posting on Friday will get you the views of Saturday, which is clearly a bad day according to the graph.
How to Find the Best Time to Post on YouTube without the Audience Report?
Alright, you are new on YouTube or don’t have enough daily flux of audience for the “When your viewers are on YouTube” report to appear. How do you find your best time?
By crunching some numbers manually.
You will find another section in YouTube analytics, inside the ‘Overview’ tab called ‘Real time’ on the right-hand side.
It provides the number of views you have got in each hour within the time frame of the last 48 hours.
I’d recommend tracking this data for a month or quarter in a spreadsheet to spot the pattern of views across a week. This way, you will be able to find what day and time your audience remains the most active.
Also, you can use the average best time to post data we discussed in the beginning to kickstart the tracking process. See if the universal time works for your niche or not.
Video marketing is not easy. The excruciating amount of effort and time it takes to export a single video is a lot.
That’s why it’s important to turn every stone that can get your hard-made video its due success, including finding the best time to post on YouTube.
With the methods discussed above, you will find the best times to make your YouTube videos live.
So take inspiration from general popular time, analyze your data with YouTube analytics and kickstart your successful YouTube marketing.
Also, don’t forget that posting at the best time is just one factor in getting you in the spotlight. Consider it more as a chance to show the high-quality content you have tailored. In the end, it all comes down to one thing – creating quality content for your audience.
Post which comes the well-timed publishing of that content. Don’t forget to use a tool that can assist you in your social media marketing efforts from timely posting to analyzing the performance.
Frequently Asked Questions
Studies done by multiple sources suggest that the best time to post on YouTube on Friday is between 2 to 4 pm (EST).
Your posting should be totally in sync with your audience’s behavior. It is better to go through the YouTube Analytics section and find out the time frames when most of your audience uses YouTube and use those time frames as your posting time.
Posting consistently on YouTube will yield you excellent results and maintain constant growth. It is essential to maintain a schedule if you don’t want to slip away from the minds of your subscribers. Posting at least once a week is considered a reasonable frequency. But then again, it depends on your niche and how much time it takes you to make a single video.
Here are a few tips to improve your view count on YouTube :
Create quality content
Encourage viewers to subscribe
Create playlists for continuous view
Promote other videos with end screens and cards
Add a watermark to your videos
Use custom thumbnails
Cross-promotion on other social channels
Create a community
Optimize your YouTube profile
YouTube has everything a business could ask for – a vast and engaged audience, spectacular ad tools, and a simplified analytics section. If video is the king of content then YouTube is the kingdom. Businesses of all walks can use YouTube to increase brand awareness and engage with potential customers across the globe.
The content format enables businesses to showcase their product and services in a more efficient and immersive way. And the best part is it’s free.